Now more than ever

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As artificial intelligence and machine learning will soon become the standard method of data collection for all teams within the company, the research phase will become less and less important. This means CI professionals will be able to spend more time analyzing, creating support materials, selling and sharing results with other parts of their organization.

The frequency of updates is increasing As Botswana Email List we noted above, part of the time dedicated to research is moving to the communication sector. companies are seeing the great value that consistent and rapid communication of CI data has.



While many companies have reported updating information at least monthly (sometimes even quarterly or as needed), we have seen an increase in those wanting to update their CI materials much more frequently. There are those who do it weekly, or even twice a week.