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Walk-in response is typically limited to retail or trade 特殊数据库 show response. 14. Production Production covers all those services needed to get your mailing out the door. This includes your mailing list provider, data processing service bureau, printer, mail house and the postal 特殊数据库 service. Postage is an important consideration - will you be mailing first class or standard (bulk rate)? If you're using a landing page or pURL, where will it be hosted and who will collect the data? If you're using reply mail, have you arranged for a business reply permit? 15. Budgets A direct mail campaign should cost between 50 cents and $1 per piece depending on complexity and 特殊数据库 quantity.

(Some mailings - especially 3-dimensional 特殊数据库 packages - will cost several dollars or more per piece, but they are the exception.) When looking at your budget, separate out your fixed costs from your variable costs. Your creative and project management costs are fixed budget items. These costs remain the same regardless 特殊数据库 of quantity. Your variable costs - for lists, printing, mailing, and postage - will change with quantity. 16. Schedules A direct mail campaign typically takes 5-10 weeks to get into the mail. The most time-consuming step is the creative which can take 2-6 weeks depending on the complexity and the turnaround time for approvals and 特殊数据库 revisions.

Beyond creative, you also need to plan for 特殊数据库 printing (usually 2-3 weeks) and mailing services (1 week). Naturally all of these services can be rushed. As for delivery times, expect delivery in a few days if you're mailing first class. With standard postage (bulk rate), your mailing may take 10-14 days (sometimes longer) depending on the location of your target audience. 17. Response Tracking and Measurement If 特殊数据库 you're only doing one mailing at time with no tested elements, this is pretty simple. You just count the number of response you get - from all response channels. But what if you have overlapped mailings or you're testing different lists or different offers 特殊数据库 or creative?