Brand Story Video Example. RedBull – Best POV Video of the Year Well-known brands have a story to tell, and video is a great medium to tell it. Red Bull's story is: extreme sports. Why does it work? The brand identified a common trait among their customers: they love excitement. Red Bull video shows pure excitement - nothing more. Another secret behind RedBull's successful video marketing strategy is the ability for fans to submit their own extreme sports videos. User-generated content is a great way to build customer loyalty. . GoPro - Another classic example of a fireman saving a kitten video marketing example is this GoPro film. Why do people like it? Empathy and the basic human instinct to protect the weak and helpless is largely emphasized in this video masterpiece.
There are many kinds of heroes, and not everyone South Korea Mobile Number List admires the same traits. However, we all love people who risk their lives to save others. The creators of the GoPro video chose to have firefighters save a cute and helpless kitten. This elevates heroism while keeping the audience in their comfort zone. A child in place of a kitten could make us feel real tension or pain while watching. Interestingly, GoPro chose to target a large general audience. Unlike RedBull, which chose to narrow its audience to a specific type of adventurer, the camera company is targeting the general public, not just the typical GoPro user. . BMW - Hire This marketing video example is a real short film, purely for the entertainment of the audience. BMW has produced a series of ten-minute action films featuring cars.
The reason for a driver's reckless behavior always turns out to be a good one, like saving a life or even an entire country. What made this story? These movies have all the elements of a full-scale action thriller. There are heroes, conflict, tension, stoppages, shootings and dramatic car chases. The revelation that everything is for a righteous purpose comes as a surprise. It's this plot twist that turns the content into a compelling story. Social Engagement and Awareness. Coca-Cola - Last Customer Addressing social issues is becoming increasingly important to brands. We live in an age of heightened awareness, where consumers shop with conscience.
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