If you don't know what a Community Manager is and what functions it performs, we recommend that you pay close attention to the following article. Surely you have heard more and more about the figure of the Community Manager or "community manager" within companies. It is a fundamental figure that helps manage your RRSS and brand image. If you have doubts, we recommend that you visit our article on why you need a Community Manager. What is a community manager Community Manager is a figure within the digital marketing strategy that helps companies with their RRSS strategy. He is in charge of managing the communication of the companies and defining the RRSS that best adapt to each business. It is not only responsible for publishing content on social networks but also for building community loyalty, managing it and working on the brand image. It is a relatively “new”
profession that is called by different names: Social Media Manager, Social Media Professional, or Community Manager. Community Manager functions The Community Manager is in charge not only of publishing on social networks, but behind everything that is seen there is another series of analyzes and lesser-known tasks: Monitor the brand and its reputation: The community manager is in charge phone database of seeing what is said about the brand, how it is said, where and on what social network or channel. This analysis is essential to see the recognition of the brand and to be able to manage and alleviate the brand crisis. This same professional must understand and know the objective of the brand, its clients and have an action plan to correct possible reputation crises while they are still in time. Generate quality content The content that is published must respond to a previous strategy. "A company is what it publishes." Every day more people look at a company's social networks before hiring their products and services. For this reason, the community manager must know his audience and add value with the content that is made.
This added value in the content is what will make the community grow and interact, an objective that is increasingly complicated by the saturation and “infoxication” of the audience. Customer Support It should not be forgotten that the community manager manages social networks and they are a channel of communication with current and potential customers, so community managers must be aware of the company's strategy in order to offer accurate and reliable information. quickly to all users who communicate through this channel. Analyze results Another of the jobs of the community manager is the analysis of results. Traffic redirected to the web or purchases made thanks to social networks: Analyze, thanks to analytics, how many people enter the web due to communications and social media strategy. How many people have entered/visited the website thanks to a link posted on social networks? Conversions: How many people redirected from networks have managed to complete a purchase or where on the "path" they have left. This is important because it helps to review the web and be able to optimize it towards conversions. Contents How could it be otherwise, it is important to analyze the content that is published and see which ones work and which ones do not in order to change the strategy. If you need a community manager , don't hesitate to contact professionals like Be Markethink, who can design an effective and personalized communication strategy.
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