In other words, its smart monitoring software tracks and analyzes online content — articles, news, podcasts, comments and social media posts. It then provides users with valuable insights and informed recommendations to help them make informed business choices. Meltwater Features Social Listening and Consumer Insights Brand Management and Instant Alerts Brand Mention Tracking Saudi Arabia Phone Number and Insights Market Research and Influencer Identification Exportable and Customizable Reports Social Media Post-Scheduling and Publishing Meltwater Pricing Not Available Before Contacting a Pro Pricing information. Bonus check out our list of competitors and alternatives. What Sources to Cover When Conducting Media Monitoring Here are some suggestions for sources to include during media monitoring. Online Media Online media includes a variety of professional and user-generated content that people can find when searching the web.
Digital surveillance often focuses on social media. While this is a common mistake, don’t forget to monitor other platforms such as brands, websites, blogs and forums, networks, news platforms, reviews, websites, podcasts, social media. You can’t monitor media without checking these social media platforms. Twitter, Tik Tok, LinkedIn Interested Well, you can. But you don't want to. As mentioned above, social networks are among the most legitimate platforms worth monitoring. Most customers and target audiences have actively participated and verbally expressed their opinions. Print Media As highlighted before, surveillance blueprint media is not dead. Newspapers and magazines are still around – both in the physical and digital worlds.