The average check for purchases in online stores is 3,050 rubles with seven purchases per quarter. 40%choose shopping mall26%do not look at the type of store, territorial convenience is important23%prefer multi-brand stores Deloitte CIS Research Center, Moscow Marketplace loyalty program We analyzed the loyalty Lebanon Phone Number List programs Wildberries, Ozon, Lamoda, SHEIN. In three cases, these are cumulative bonus points that are returned in the form of cashback for a purchase. A person can redeem these points by paying part or all of the price of an order. Such a program is familiar to the buyer: he knows where he has a benefit for the next purchase, and he decides what to spend his points on. There is also a minus: as a rule, each buyer is a member of several programs => the conditions for repeat orders are the same.
To attract new purchases, companies need to create something unique and different from others. Especially if the assortment is similar. wildberries. There is no cashback, there is a cumulative discount that applies to any category of goods. The amount of the discount depends on the total amount and percentage of redemption for the whole time. The higher the percentage, the greater the discount. Wildberries: personal account, discount quantity SHEIN. Points for placing an order, comments, participation in surveys, check-in. Also for participating in sweepstakes and small games. Based on the categories, bonuses have different expiration dates - from 7 days to 3 months or more. Every 100 points. The user can use them to pay 70% of the total order value.