How to Develop a Content Strategy That Will Guarantee SEO Growth

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Just like when we said content is not better than SEO, content marketing strategy is not better than SEO strategy. Each has a value that will do wonders for your site and your business if you learn how to unite them. It helps you reveal the exact words people use to talk about their problems The main challenge of developing an SEO content strategy Finding your unique voice and an original angle to stand out in the marketing choir can be difficult. Still, the time you and your team spend designing it won't be wasted. Take Lippincott, a legendary consulting agency that helps brands shape their design, strategy and embrace innovation.
Every piece of content written by the Lippincott team focuses on the future and cultural shifts, whether it's a case study of the companies they've worked with, a blog post, or from any page of the company's website. It doesn't matter that they use semantic core to create phone number database content, every paragraph you read looks to the future and explains how companies are preparing the world for that future. Try doing the same with your brand - make sure any page on your site says as much as "About Us", represents your beliefs and the core ideas of your business. This example is not a call to abandon all your SEO efforts and forget about keywords once and for all. What we suggest is a more personal approach to content creation – write content that will make more of a difference to your readers than it does to your SEO profile.
Overall, as an SEO, you know that backlinks matter, and it's your audience who decides whether or not to link to your site. Draw the result you want to restart detangling from the end. Think about the main goals you want your business to achieve at this point. We've talked about goal setting a few times, but just to remind you that goals should be as SMART as possible. SMART, in this case, stands for Specific, Measurable, Achievable, Relevant and Time-bound .Putting these goals on paper will help you understand the type of content you would like to create. Maybe you need to tell your clients about the work you do or grow your subscriber base. For each, the content will be very different - more explanatory in the first case, and more motivating in the second. Get to know your readers To be able to produce content that will meet the needs of your readers, you have to…well, know their needs .
What problems are they trying to solve by coming to your site? What type of knowledge or experience do they lack? Who are the people who are really looking for answers with young need to guess or make vague assumptions about the questions, because you have the information at your disposal most of the time. Brainstorm with your team of customer support, marketing, social media specialists, sales. This will allow you to understand who you are dealing with and what the audience expects from you. Find out how your business can help you After gathering the questions people ask when they come to your site, see if you can answer them. Identify every point that makes your business unique, some services you can provide, and no one else can.You may think everything you do is pretty standard, but that's often far from the truth. Even the simplest experience can be invaluable to others.
Not for millions of them, of course, but those dozens are just the audience you'd want to capture and build relationships with. Brand voice Develop your unique voice for content creations we said earlier, clear and distinctive messaging will be one of the characteristics that will set your voice apart from many others. So choose the angle from which you will present the information. You can find more tips on creating compelling content in our blog post. Make a list of topics you can write about It's time to wrap up and write some more. You know your readers' questions. You know the answers. And, you know how to respond. So start focusing those responses on very specific pieces of content that you're going to create. New landing pages for your services, blog posts or FAQ section – what will they be and what topics will they conversas your audience should be your top priority, again involve people from other departments to make sure you shine a light on your readers' main struggles. Determine the keywords for the topics on your lists you can see, SEO only starts to play its part at this point. Now, when you know the audience pain points, find out how they approach Google when trying to address them. Use tools like LSI Graph (simpler) or Mos.
Keyword Explorer (more sophisticated) to see the most common search queries on a particular topic on your list. They will create a backbone of your future content pieces. Prepare an editorial calendar for a defined period of time editorial calendar Put all the data you have so far on paper. This way, all the key points will be in your hands or someone else's.Your timeline will contain multiple types of data, e.g. content type, post date, keywords, call to action . These are just a few, and you can add as many as you want to ensure that people working on content creation will have an idea of ​​what needs to be done. Define success indicators Go back to the first step in this strategy development journey and review the goals you set to identify how you will measure your results.
The number of organic visits, leads or conversion rate can be your essential metrics, depending on what you have planned to accomplish. Ads has already given detailed information about content marketing measurement, you can check it here.Set to work From there it's quite simple - start creating the content. Or ask your content team to do it. Surely that sounds a lot easier than it is, because content creation is a big part of it in and of itself. But when you have a plan, the journey seems so much easier. As you can see, this SEO content strategy isn't entirely different from what marketers use to create their projects. However, such an approach greatly increases your chances of getting quality organic traffic from search engines because you will be creating exactly the type of content that your audience is looking for. Using the exact same words and phrases they type in their query. Is SEO content strategy too difficult for you? If you are having difficulty with any of these steps due to a lack of time or human resources, Ads will be happy to help you.
We recently launched content marketing services that cover much more than content creation and placement. Now you can turn to us for all the content marketing tasks you need to complete , and our team of professionals with years of experience will help you break new ground in your marketing. Leave your content issues and struggles to us, watch your traffic progress, lead generation, and enjoy overall business improvements.