It is possible to identify target mobile phone number list across channels,

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recognize their preferences and search for correlations. First-party, second-party, and third-party customer data then helps retailers and e-merchants plan and execute highly personalized marketing activities. 2. Define goals and channels Large datasets also open up endless possibilities for data evaluation. In order to save resources and work efficiently, mobile phone number list must define their key KPIs in advance in order to best align them with the main objectives of the company. For example, if the goal is “a 20% increase in new customer acquisition,” then relevant marketing metrics would include newsletter subscriptions and ad click-through rates. Companies must also ensure that all data collected meets the needs of different stakeholders.

The channel mix that a company mobile phone number list can also be derived from the set goals. Retailers should ask themselves how likely they are to reach their target audience, which channels are already working successfully and which have great potential. Marketing analytics is the best way to evaluate data related to different channels. The results reveal mobile phone number list their own customers behave, which marketing measures are used with the target group, and which products and areas of the webshop perform. In order not to overlook useful information, data and overviews must be prepared uniformly.

Graphical dashboards allow employees and decision makers to view key figures in different ways, such as by marketing channel, campaign, content, mobile phone number list or business unit. This allows the whole company to keep an overview, never lose sight of the common goal and discover new business opportunities. 3. Overview of the customer journey In order to establish truly relevant cross-channel communication, it is important to fully understand the journey of each target group. The customer journey mapping method is the best way to achieve mobile phone number list . By visualizing customer touchpoints with own branding and offerings, the customer experience becomes tangible.