What Is Duplicate Content and How to Avoid It

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Could duplicate content be wreaking havoc on your page rankings in Google? This is possible, even if you deliberately do not copy or repeat the content of your site. That's why it's important to understand how duplicates can happen and what you can do to protect your website. Contents What is Duplicate Content in SEO? Why would your site have duplicate content? Duplicate Content and SEO How to check your site for duplicate content How to Avoid or Fix Duplicate Content Search Engine Issues Good website hygiene practices Conclusion What is Duplicate Content in SEO? Any web page available in multiple places online is considered duplicate content by search engines.

Duplicate content can refer to two completely identical pages or two pages whose wording and other elements overlap significantly. Pages with large amounts of overlapping data are called “near duplicate content” or “common content”. Duplicate content can be internal (multiple pages with the same content on a single website) or external (two or more instances of the same content on different websites). According to Google, duplicate content is defined as "substantial blocks of content within 电话号码清单 or between domains that completely match other content or are substantially similar." Google's definition also says, "Most of the time, it's not a misleading origin.

" In other words, you may not be plagiarizing other sites or pirating content, but you may still be hosting material that Google considers duplicate. Why would your site have duplicate content? When you look at how Google checks for duplicate content, you'll see it can show up in different ways. Sometimes duplicate content occurs for legitimate reasons. Maybe you're running an A/B test on two landing page designs with the same copy, or you have two very similar products in your online store with a lot of overlap in their descriptions. Your "about me" or "about the author" page may be the same on multiple sites if you have multiple businesses or do a lot of guest blogging.