One holds traffic and the other has a professional supply chain. phone number list Short video e-commerce needs the combination of both parties to achieve self-empowerment. This article will bring into the perspective of content creators, analyze the difficulties in the profit model of e-commerce and its cracking methods, in order to help creators broaden the boundaries of commercialization. When everyone is discussing short video + e-commerce, what are they talking about? From the perspective of content creators, the core of short video + e-commerce is, when e-commerce is one of the profit models of short video, how to use the appeal of IP to gain higher transaction volume through self-developed or agency products? What e-commerce platforms care about is how to use short video.
One holds traffic and the other has a professional supply chain. phone number list Short video e-commerce needs the combination of both parties to achieve self-empowerment.phone number list This article will bring into the perspective of content creators, analyze the difficulties in the profit model of e-commerce and its cracking methods, in order to help creators broaden the boundaries of commercialization. ▲ Kuaishou X has likes 1. E-commerce + short video, "marriage" is in full swing This year, both MCNs and short video platforms have their sights set on monetization. After the incubation and cultivation of content in previous years, most MCNs have officially entered the stage of effect acceptance. E-commerce is suitable for evaluation content and the genes of content that can generate a fan effect. Beauty, food, and life information are all areas that are easy to realize.
The short video platform builds the framework of e-commerce and delivers the supply chain to the e-commerce platform. phone number list Douyin teamed up with Taobao, Kuaishou and Youzan Youzan in-depth cooperation are all such models. Reduce the monetization threshold for most creators, especially those below the waist who lack their own platforms, and create consumption scenarios for users to maximize their value. ▲ Douyin X Taobao In addition, e-commerce platforms are also accelerating the process of short video display of products. Taobao President Jiang Fan said at the Taobao Conference in May this year that 90% of Taobao's content may be carried by video in the future. Users are expected to exceed 80% in 2018. Some platforms use both sides of content e-commerce.
These three core difficulties of short video e-commerce have blocked the determination of 90% of creators to earn tens o
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