To Spread E-Commerce B2c Email List Cheer This Holiday

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sk58963
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To Spread E-Commerce B2c Email List Cheer This Holiday

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The leaves have changed colors, football season is in b2c email list full swing, and before you know it…it will be Thanksgiving. This can send both consumers and marketers into a panic trying to prepare for what lies ahead over the coming weeks. Don’t worry, there are still a few last-minute tips you can implement to ensure a successful e-commerce holiday season. Find Your Best Gift Givers on Digital The first priority for reaching customers b2c email list through search is ensuring keyword lists and Google Shopping feeds fully encapsulate the products you have to offer and the ways that your customers tend to search during the holidays.

The customers you see purchasing for you in Q4 may or may b2c email list be the same that you see throughout the year, which can impact which queries you might want to trigger ads for through both Product Listing Ads (PLAs) and text ads. For example, “gift card” terms may be less productive throughout the year but are more likely to convert during the holidays, particularly as shipping deadlines loom. Advertisers should b2c email list look back to queries that drove orders during last year’s holiday season and ensure relevant terms are still represented this year. And, of course, launch keywords to account for any new or hot product offerings that weren’t b2c email list sold last year. Beyond ensuring that PLA and text ad campaigns are set up to show ads for all relevant queries during the holidays, advertisers need to be taking customer affinity into account.

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Gone are the days when b2c email list marketers could sit back and expect returns from a blanket approach for all shoppers, and brands should be looking to target existing customers and past site visitors intelligently through Google’s Customer Match and Remarketing Lists for Search Ads. E-commerce marketers should use these audiences to test the full value of customer data this holiday season by customizing ad messaging and experiences. Each customer contributes uniquely to your business, and optimizations should seek to drive as much value out of each interaction as possible. Consider testing audiences comprised of customers who’ve shopped b2c email list with you in prior holiday periods as they may be shopping for the same gift recipient and could be more likely to buy from you again for that person.
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