How Digital Marketing Can Help an SME

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mimakter
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Joined: Wed Feb 23, 2022 9:25 am

How Digital Marketing Can Help an SME

Post by mimakter »

Competing with bigger competitors in your niche or industry is tough at the Phone Number List best of times. It's not always a level playing field either. When the bigger competitor with bigger revenue has a bigger marketing budget, it's harder for a small business like yours to compete. The Phone Number List good news is that when it comes to digital marketing, it doesn't always require huge marketing budgets to have a meaningful impact with the people that matter. Where once television advertising or full-page newspaper ads targeted a large portion of the Phone Number List market, your small business can be more nimble and focused in its approach

Picture 1 Here are four smart ways small businesses with tighter budgets can use digital marketing for continued growth:1. Use social media to Phone Number List dominate your niche Social media is a confusing landscape for SMEs. Most small businesses have only a few staff members or just one solopreneur at the helm. Removing the founder or one of the critical staff members from their usual duties of managing social media accounts is often a losing strategy. Also, it's hard to justify employing a full-time social media manager due to the Phone Number List cost and lack of belief that their salary package (plus benefits) will generate a return on investment for the Phone Number List company through an increase in sales.

As entrepreneur Tai Lopez commented in this entrepreneur magazine article, the Phone Number List social media landscape is changing rapidly. Where sales trainers like Grant Cardone previously streamed live video podcasts on Periscope and Meerkat—the SXSW darling of 2015—now Facebook, YouTube, and even Twitter are on board (Periscope is owned by Twitter). For SMEs, the Phone Number List best idea with social media is to hire a social media agency to manage their accounts. A dedicated agency has the required skills and is much better able to Phone Number List keep abreast of changes in the social media landscape. The agency can agree on a tariff plan depending on the number of accounts processed and the frequency of secondment depending on the available budget of the SME.
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