How Addressable TV Will

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mimakter
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Joined: Wed Feb 23, 2022 9:25 am

How Addressable TV Will

Post by mimakter »

For many years, advertising budgets have shifted to the Phone Number List Internet because only this medium could offer media buyers accurate targeting and effectiveness metrics for campaign analysis. Experts predict that by the Phone Number List end of 2018, Internet advertising budgets will exceed linear TV by a whopping $ 40 billion . A few years ago, the advertising market was close to the point of no return and industry players predicted only a slow demise of television advertising. In order to Phone Number List avoid a further drop in revenues, linear television will have to completely change advertising practices. Let's see how the market is adapting to the new addressable, program-driven TV reality

What is addressable television and how is it different? Technically, all devices that support TV streaming can be attributed to connected TV, whether they Phone Number List are running on Apple TV, Roku, PlayStation console or a Smart TV platform. Each connection point is assigned to a specific address, according to which an individualized advertisement is broadcast while the same program is broadcast for thousands of users. In this way, each household can watch individualized messages that correspond to their tastes and lifestyle. Targeting works the same way it does on the Phone Number List web with programmatic advertising. Data management platforms (DMPs) aggregate user information (number of family members, age, income level, etc.

and sell it to Phone Number List advertisers. Sometimes this information is purchased from television providers like Time Warner or Verizon. This type of data ensures targeting with high precision on the Phone Number List demand-side programmatic platform. Serving ads through addressable TV platforms allows advertisers to reach a smaller number of potential consumers, but achieves a much better return on investment because these Phone Number List audiences are more likely to convert. Not only do businesses win, but viewers will also receive fewer ads, and only see ads that interest them and are relevant to them.
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