It is especially important to include these geographical

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The local search ranking factors of 2020 indicate that terms on the landing pages that your local pages link to. For many local businesses, a landing page is simply the home page of the website. However, for multi-location or multi-practitioner business models, specific landing pages may have been developed on the website to reflect this diversity, and local pages created for these locations or practitioners will often link to these landing pages instead Home Page By including your city and state name in the landing page title tag, you will let search engine bots and human visitors know that your business is local to a specific geographic area.

Proximity of address to centroid Traditionally, the centroid in local search has been defined as the C Level Contact List center of a city that Google identifies in its mapping products. You can go and enter a city and state and get a result that looks like this, with Google putting a red pushpin over the supposed city centroid: However, experts have recently pointed out that centroids can change location based on different industries, and are often related to The designated center of the city is irrelevant. In other words, Google could decide that a car dealer’s business center is different from a chiropractor’s. This is a somewhat complex topic.



I recommend reading the forum thread of ! View illustration about business center shifting concept. The proximity of an address to the centroid is one of the factors that your business has little control over. Some businesses located outside the center of this business radius may find that they are at a disadvantage compared to competitors within the radius. Aside from moving to a new location (not a realistic suggestion), your distance from the designated business center for your industry is not something you can change.