The person will be more inclined to purchase a product on site, persuaded more by the experience offered by the seller, than by the product itself. The objective is to align the online and offline offer on a level of web designs and development service high quality and loyalty to the values and image of the brand. The shopkeeper can no longer afford to offer a one-size-fits-all experience and the product being sold will have to be loaded with values that the customer can identify with. The buyer will have to live a unique experience when entering the store, which can also allow him to personalize the product and service he will purchase, increasingly opting for "made to measure.
We no longer buy a t-shirt because we need it, but because it symbolizes something we care about and we expect the retailer to be the spokesperson for these values. The product or service must be described by uncovering the customer's hidden needs. What to do on a practical level? Online, use storytelling to characterize your products through the copy of your posts or in the descriptions on your ecommerce offline, instruct those dealing with the customer to explain why that product-service is different from all the others they have ever tried in both cases , listen to the person in front of you , so you can understand their needs and transform them into.