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This approach allows you to have greater knowledge of your customers' customer experience. The 3 phases to integrate customer experience orientation into the marketing structure a few years ago marko muellner, vice president of shopigniter, described that the structure of the digital marketing team should be entirely driven by customer insights , a structure that might make more sense for customer-focused marketers. The idea behind the model is that everything a marketing organization does should start from a deep understanding of its customers, and that instead of being grouped by channel or product, teams should be grouped by stages of the customer journey map.

Regardless of the structure you choose for your marketing organization, the preparation of your team can be summarized in three critical points. Always start from the data reaching customers without knowing their data could be a wasted effort. Understanding how your customers behave across channels, and which channels work best , will help you determine where seo expater bangladesh ltd to invest resources to reach a broader audience. 2. Aim for an integrated marketing team the traditional structure of the marketing team encouraged its members to work in silos, whereas today an integrated marketing strategy is preferred . Typically, each function or channel has its own objectives, kpis and compensation structure.



Not only do marketers need to align these foundational components, but it is critical that they meet all the functions to plan and develop programs such as integrated marketing campaigns that require collaboration, and that generate new ideas. 3. Agility of demand the digital revolution is affecting every brand, both large and small. Everyone must take note of this and act accordingly, interpreting changes as opportunities and not as obstacles . Marketing-team-quote2 return to index 6 key figures in the marketing team how should a marketing team be structured? Which figures are essential for the correct functioning of the team.