Tuesday marks World Emoji Day (or World Emoji Day) and Apple wants to take advantage of the date by announcing a new series of emojis that will reach all its devices: iPhone, iPad and Mac. Tuesday marks World Emoji Day (or World Emoji Day) and Apple wants to take advantage of the date by announcing a new series of emojis that will reach all its devices: iPhone, iPad and Mac. We know very well that this type of graphic language is essential in the dynamics of communication between users today, so much so that year after year the main digital services and applications launch updates that are in line with the social and technological context. It is enough to remember some data that supports the above, such as that 64.7 percent of users affirm that emojis make it easy to understand other people, while 49.7 percent use them to establish a more personal connection with their friends, according to information from Statista.
And Apple is a company that has been able to perfectly integrate emojis into SMS Marketing Service its products, if you don't have to look at the euphoria caused in 2017 by Animoji, a multimedia evolution of emoji. Now, like last year, the technology company from Cupertino seeks to take advantage of World Emoji Day to announce that it will launch 70 new icons for its devices that work with iOS and Mac OS, some receive a custom, while some new ones will arrive. Among the emoji that will debut are a cold face, a party face, a pleading face and one more hearts. Meanwhile, add some new animals like the kangaroo, a parrot, a lobster and a peacock. In addition there will be new foods and fruits: mango, lettuce and a moon cake.
This new generation of characters, according to the company, are under the standards approved by Unicode 11.0 and Apple is expected to start showing them on its brand devices starting next fall. Why is it important for Apple to renew its emoji? In addition to the fact that it projects a fresh image and offers new options to its users to use this type of graphic language, it is clear that although there is no longer such a noticeable boom for emoji, they have become consolidated as a fundamental part of digital communication and social networks, so much so that they are an important part of various marketing actions. Their presence is given from campaigns.
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