Opinions are divided. Some commentators point out that many Internet users deliberately ignore sponsored links and do not click on them, while others point out that the click-through rate of the advertisement is high. So where does this Vietnam Phone Number Data discrepancy in assessment come from? Target group - and ad clickability The answer to this question is relatively simple. Well, people who usually skip sponsored links and choose organic ones are usually those who are not looking for a specific product (they do not intend to buy it directly), but are rather looking for some information. One could say that this is a big loss for the advertiser, after all, he does not reach a large group of users.
However, this is not actually his target group. The idea of Google Ads is to reach a user with a specific need with an advertising message, usually with a purchase intention, and therefore, to target a target group that is strictly interested in making a purchase. According to research conducted by TNS Polska, almost half of Poles shop online, and this is a group of links and - what's more - this is exactly the group that the advertiser should want to reach as much as possible. . In this case, the click rate, if we focus on the appropriate target group, is at a high level. How about conversion? The mere clickability of an ad (even if it is done by the right people) does not mean the success of the activities.