Measures aimed at increasing the number

[Wade]

It means an external service (usually performed by an independent company) consisting in assessing the activities performed by a given company. Its scope varies, sometimes only one product is assessed, sometimes the entire organization or infrastructure of the entity is assessed. The assessed element is checked for compliance with generally accepted standards and procedures. Therefore, it cannot be denied that a company providing such services should be considered a quality leader in the industry. Only in this case can the audit be conducted reliably and in accordance with the requirements.


If people assessing the work of other companies do not have sufficient UK Phone Number Data knowledge, the assessment will not be objective. In online marketing, the activities that are most often audited are the broadly understood positioning process (SEO) and campaigns in the Google Ads system. Today we will focus on the second option, thus answering the question why it is important to conduct audits in this area and what they can give. Campaign audit – what does one pay attention to? Although there are many elements to be assessed, they can be easily divided into six basic groups: account configuration; campaign infrastructure.



Campaign metrics and ad groups; keywords and search terms; advertising messages. Of course, each group includes a number of minor factors that need to be thoroughly checked. An important criterion that is sometimes forgotten is the need for a conversation between the advertiser and the evaluators to find out what the goal of the campaign is. of conversions are approached differently from those increasing brand recognition. Knowledge about the advertiser's assumptions and goals allows you to respond to the campaign even before you read its parameters in detail.