Action is the cure for panic The first half of March, when new information about the epidemic appeared every day and eventually led to radical restrictions in public life, was the most difficult. The peak was reached in the UAE Phone Number Data second week of March, which resulted in a momentary standstill in Google Ads advertising campaigns. The first shock resulted in a complete suspension of many activities, and the vast majority of advertisers decided to completely stop further investments (significantly reducing campaign budgets or withdrawing them). Fortunately, a week was enough to cool down my emotions and calm my nerves.
The analysis of statistics from the following days clearly shows that representatives of an increasing number of industries once again believed in the profitability of the campaign and, after certain modifications, began to increase their monthly budgets again. It cannot be denied that the decisions made by advertisers are not yet very bold, the dominant strategy is conservative, small steps, which on the one hand allows them to continue their activities, but in the event of a major crisis - to. This is hardly surprising, the situation is dynamic, and the difficulty in predicting the trends of the next few days significantly cools down the enthusiasm of even businessmen who have so far made bold e-marketing decisions.