The main tasks of conducting online marketing

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Wade
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Joined: Sat Feb 24, 2024 3:44 am

The main tasks of conducting online marketing

Post by Wade »

How to launch a local campaign? Once you have previously synchronized your Google My Business and Google Ads accounts, log in to the other account and then start the process of creating a new campaign by selecting Local Store Visits and Promotions . The next step is to choose between options that determine advertising targeting according to the location of sales points, i.e. Company Profile or Related Locations . It is worth remembering that to promote locally available goods, you must use a product file created for this purpose. The advertiser must also complete the necessary data to enable automatic generation of ads.


So you need to enter headings, descriptions, CTA text and URL. It is also required to upload at least one image with sizes consistent with the given values, as well as posting the URL to the company's promotional video on YouTube (this is a mandatory step). At a later stage, elements related to the languages ​​to which the materials will be targeted, as well as the Taiwan Phone Number Data bidding strategy, average daily campaign budget and additional options are determined. Why is it worth launching local campaigns? First of all, they are a way to effectively reach customers from the city or surrounding area where stationary sales take place. Thus, they allow you to increase the related income at selected points. This solution is particularly important for companies operating in highly competitive markets that fight for local customers.

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The very nature of the advertisements used in this type of campaign allows the display of relevant materials to the right people in the right place and time.Increasing sales is one ofactivities. However, users who reach the company's website through advertisements do not always complete the purchase, and sometimes after spending a long time on the website or even adding products to the shopping cart, they leave the website without converting. In such a situation, the advertiser may, in the future, target ads both at them and at those who have already purchased the product or service.
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