Then assess the potential of the terms for your business or the Uganda Mobile Number List supplier's business. Consider seasonality, since in many business industries, keywords relate to time of year, holidays, or special sales periods. If you already have a keyword strategy in place, use the Keyword Gap Tool to determine which terms your competitors are getting more traffic for and your strengths. Keyword research should be an ongoing process to help you stay on top of trends and changes in keyword popularity and performance. You can create lists to monitor and track. Tip No.: It's one thing to rank high on Google by considering search intent in your keyword research. Getting the traffic right is another matter. An important factor to consider when choosing keywords to target is search intent. Google's algorithms evaluate search intent to deliver content that best answers the query a user has in mind.
A single word in a long-tail keyword can change search intent. Let's look at an example: "Computer repair technicians near me" versus "Computer repair technician jobs." The first person to search probably has a computer problem that needs to be fixed. Intent is commercial because searchers seek options to purchase services. In the second case, we can assume that the person entering this keyword is looking for a job opening. The purpose here is job hunting, so it has nothing to do with businesses that provide computer repair services. Use keyword research tools that provide reliable and accurate keyword data and identify correct intent. Screenshot of Similar web's Keyword Gap feature with search intent.