IKEA - The Place: IKEA has a history of using a variety of video Sri Lanka Mobile Number List styles to promote products, boost sales, and build brand authority. This is an example of a product demo. Why is this video unique? The opening line is straightforward: "We just want to inform, not sell." It's shorter than most product demo videos and full of features and explanations. The trick to a successful product demo is to capture the essence of what the product is accomplishing. How-to Videos How-to videos introduce a task and explain how to perform it. Sometimes, it's a complex problem; other times, it's a simple everyday use case. The focus is not on the product or the brand, but on the problem at hand. The product appears somewhere in the solution as part of the solution, or as a preferred option among possible solutions.
IKEA - How to Sew a Pillowcase We'll stick with IKEA for our first example. Find out how the brand managed to maintain the same overall look and feel across video types and purposes. Why is this video unique? The video does not promote at all. This is a purely informational video from which you can learn a specific task. The only connection to IKEA is the fabric with IKEA designs. If you didn't know it was an IKEA video, you'd only realize it when the logo was incorporated at the end. Explainer video companies realize the potential of using video to teach viewers how to use their products.