Cisco – Trusted Access Explained Videos BB marketing videos Singapore Mobile Number List focus on facts and figures, not emotion. At the end of the day, though, people make decisions. This is a great example of a BB explainer video for a SaaS product. It introduces and explains the features and benefits of Cisco security solutions and targets human decision makers. Why does it work? Videos illustrate explanations using professional but simple language and animations. It is structured to showcase challenges, solutions, benefits and capabilities. All of these illustrate business needs and rational decisions. Note, though, that it's fascinating first before getting into the technical details. Video creators understand the need to demonstrate the value of "trust" before presenting the value of their solution in order to convince their target audience. Trust has both interpersonal and business value.
VeriSign - The Shopping Cart Whisperer VeriSign takes a completely different route in this BB marketing video. Responsible marketers decide to use storytelling and humor to raise awareness about their solutions. Why does it work? Even though the video is aimed at a BB audience, it looks like it was made for an individual. The reason may be that eCommerce companies are different from SaaS or enterprise customers, and at the time of the video release, these sites were very small and privately owned. At the time, cart abandonment wasn't much of a challenge. VeriSign was a pioneer in raising awareness of this issue, and they did it by making their audience smile. This is one of those clips you watch to the end just to see how it ends.