Marketing Funnel Strategy So, at this stage, you know what the online marketing funnel is, what stages are involved and how to apply them to gain insight into the customer journey. Now, let's break down the funnel by stage - and for each stage, explore the different strategies you can employ to guide prospects through it. top of the funnel strategy The top of the funnel is there to make a good impression. Your prospect is meeting you for the first time—so tuck your shirt in, adjust your tie, and shine those pearly whites. At the top of the funnel, you need to: Demonstrate your business's USP and value proposition with a visually compelling landing page.
Produce engaging content marketing—such as blogs, webinars, podcasts, or thought leadership articles that leverage your business's niche industry knowledge—and share it on Philippines Mobile Number List social media. Target the right audience for your SEM Search Engine Marketing campaign. % of the content produced by BB marketers at the top of the funnel stage is targeted to their target audience. After all, what good is visibility to your business if not the right people you make your business aware of? Our top Funnel Tip: Re-Attract Existing Customers The statistic that it is more expensive to acquire a new customer than to re-engage an existing customer is widely circulated in internet advertising.
But guess what It also happens to be exactly true. It costs five times more to attract new customers than to retain existing ones. So remember, when it comes to the top of the funnel—awareness—you have to target not only new customers, but churned customers as well. Many of your infrequent or one-time customers may simply have forgotten about you – so some targeted, tailored marketing strategies to bring your brand back to their attention could go a long way. Mid-Funnel Strategy This is the juncture where your still potential customers have already meaningfully interacted with your brand.
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