Optimization focuses on optimizing the segments of your website that are under your control, such as accessibility, loading speed, content, tags, titles, etc., and its main function is to indicate Phone Number List search engines what a website is about and what you want to position. You do not want Google to misunderstand you and end up positioning you for the wrong keyword , or simply end up leaving you at the bottom of the SERPs. Well, here lies the importance of On Page SEO techniques. On the other hand, SEO Off Page aims to increase the authority and popularity of a domain, mainly through the creation.

Backlinks and content on other websites. Very briefly, it could be said that SEO On Page determines what you position and SEO Off Page determines how high up you position. SEO On Page techniques to optimize the positioning of your website 1. Use keywords wisely Adding the keywords to your content is very important, that is clear. However, you should keep in mind that you are writing for people and search engines want to keep it that way. If you over-optimize, Google will find out and penalize you sooner rather than later. There is no ideal keyword density, just try to integrate them into your content as naturally as possible.