If you have come this far, it is because you have a website in which you have entered an analytics tracking code and you are interested in knowing and measuring the results of your website. Well, surely you have received many emails from Google warning about the change to Analytics 4. In this article we want to explain what Analytics 4 is and why you should configure it. Do not miss the most notable differences that you will experience... read on! What is Analytics 4? Until now we had analytics or universal analytics, well, analytics 4 is a new version of Google to measure results.
According to Google itself, "it is the future of measurements", so you have not migrated your property from universal to 4, it is time to do so if you do not want to lose your history and stop measuring results. Google is going to dedicate efforts to its new platform, so it will leave aside the "old-time analytics". So if you ask yourself, what is analytics 4 ? We can answer that it is the evolution of phone database Google Analytics that measures what happens within a website and also other digital properties. Why do I need to set it up? As we have been saying, universal analytics is going to disappear, so starting to collect data in your new property is essential. To be able to activate it, all you have to do is enter your analytics property and create a new analytics 4 account, which will give you a code that you must enter on your web page.
Once analytics 4 starts collecting data, you will be able to create reports and have a more detailed view of many more parameters. What's New in Analytics 4: Once we have seen what analytics 4 is and the importance of configuring it, we are going to see some of the novelties that this new panel brings: New interface: That is, a new way of displaying the data and the panel It is more global: You can no longer only measure what happens within a website but also in mobile applications New way of measuring: Google intends to continue collecting data. After the problems with cookies, it has based its new system on machine learning so as not to require the user's explicit cookie consent.
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