Understanding auction data Photo Retouching

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farhad123
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Joined: Sun Jun 19, 2022 6:01 am

Understanding auction data Photo Retouching

Post by farhad123 »

Here are some ways you can use Auction Insights to give you Photo Retouching insight into your campaign, help you identify areas for improvement, and give you a picture of the competitive landscape: Figure out how much your competitors might be spending based on impression share. For example, if you know your impression share is 50% and another competitor's is 75%, you can estimate that they spend 50% more than you. Yes, there will be other factors such as Quality Score, max bids, etc., but it can still be a useful indicator. Get a quick overview of how you've set up your campaign by looking at the average positions - in the screenshot above Photo Retouching you have an average position of 1.2 which tells you your campaign is performing much better than most of your competitors (pointers-school.co.uk would be the second best performer).See who your biggest competitors are by looking at the overlap rate - for example energy-kids.co.uk seem to run most often at the same time our ads show which would indicate they are bidding most often on same auctions. Identify which of your competitors' campaigns are doing better than yours by looking at the top position rate. In the example above, pointers-school. co. ads are shown higher than ours.

just over half the time for searches where both ads were shown Photo Retouching at the same time. Check out this post or article to learn more about auction stats. Note: Auction metrics are only available for Google Search Network and Shopping campaigns. For Shopping campaigns, it only provides three metrics: impression share, outranking share, and overlap share. 2. Drafts and experiments This is perhaps the least used yet most valuable tool available to you in Google Ads, and it has the potential to dramatically increase your ROI. Photo Retouching Simply put, the Google Ads Drafts and Tests feature lets you run ad split tests to test important variables like the following, to name a few: Bid strategies Landing pages Keyword Match Options advertising copy New keywords Why use drafts and experiments? While running split tests has many benefits, the two I've found most valuable are: You can create and run new test campaigns without affecting the performance of your master campaigns.

You can easily test new elements like landing pages Photo Retouching that can make or break your campaign with minimal risk by allocating only a small percentage of your overall ad traffic. Here's a screenshot to illustrate the power of drafts and experiments (click here to enlarge): drafts and tests in Google Ads A test for a new landing page revealed that it had a 500% higher conversion rate and a 75% lower cost/conversion ! Extrapolate that data over a 6 month period and a little experiment like this would have saved you thousands! Some limitations of drafts and experiments to consider: It is only available for campaigns on the Google Search and Display Network It cannot be used for Shopping campaigns, app install and YouTube You cannot use shared budgets Changes you make to the original campaign are not reflected in your tests You cannot use automatic bid strategies You cannot pause an experiment in progress Photo Retouching - just stop it! You cannot reactivate a previous experience - you must set it up again Ready to take the plunge? I hope you're now looking forward to conducting your own experiment - but wait, there's more. Here are some additional tips to keep in mind: If your budget is limited , it's a good idea to split traffic 50/50 rather than allocating a smaller share to testing to avoid having to wait a long time to see statistically significant results.
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