Determine Your Goals Obviously, you won’t be able to develop an effective social media monitoring plan if you don’t know exactly what you’re looking for and what insights you need . The fun part about social media monitoring is that you Greece Email List often don’t know what you’re going to find . Depending on the information you find, you may be presented with different opportunities. For example, you may have the opportunity to build useful relationships, create great content, or solve a problem . Here are some results you may want to consider, and the opportunities they present. Feedback You can find feedback about your product or service . This type of information is always useful, especially when you get it from social media where people are casually discussing your brand . You may or may not respond to the feedback —the most important thing is to listen , as it can help you improve your products and services .
Sometimes , a response to feedback is n’t needed right away , while in some cases, you may need to respond as quickly as possible . Pain Points Posts on social media can help you identify common issues with your product or learn how to improve your customer service . You can also learn about common issues related to your industry in general . Once you've gathered this information, you can decide what to do with it. Depending on the type of information , you can use it to solve problems or create content. Sentiment You can determine if people are mostly saying good or bad things about your company . By monitoring sentiment over a set period of time , you can spot patterns and understand what factors have the greatest impact on sentiment changes . Trends Many industries have seasonal trends .