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witter pros and cons PRO Twitter allows you to target people based on their actual interests: every time a user writes a tweet that includes a hashtag, you can include them among the recipients of advertising from the company's social network. This is basically the use of the Google AdWords keywords we talked about here . Another advantage concerns the possibility of identifying a particular user, an influencer in your sector and choosing his followers as the target audience for your sponsored campaign. AGAINST Despite the great ability to find users through the use of keywords and hashtags, targeting by interests is not as simple as one might imagine because.

The choice of topics is extremely limited. For example, today if we wanted to Photo Editing Services choose a category to find an inbound agency, the closest one would be "marketing". By doing so, you include such a vast universe that it is difficult to find exactly what you want to achieve. The potential of Twitter as a corporate social network on which to advertise would be decidedly greater if only the specificity of the categories of interest were improved. Download the ebook Facebook pros and cons PRO With its million users in Italy . billion worldwide , Facebook has the largest audience and this is a huge plus if you consider.



The visibility potential that can be achieved with a paid advertisement . It is possible to sponsor content on your company page without having to foresee significant budgets: unlike LinkedIn, you can spend as little as € per day. The targeting possibilities are very advanced and are divided into main categories: geographical area, gender, interests/likes on other pages, place of work, education and relationship status. The testing and optimization work is carried out directly by Facebook which allows you to create multiple versions of the content to sponsor and chooses to propose those with the best performance to the target audience.