CTR of advertisements for them Periodic clicks that appear in repetitions on certain days of the week and times of the day, the same type of behavior, the use of the same device and browser Too many users photo editor logging in from devices without cookies. But this criterion is controversial. Some web users use incognito mode and disable cookies for security purposes.
Therefore, it is not possible to identify fake PPC ad clicks made by anonymous users The main difference between click-throughs and poorly configured ads is the bounce rate, or abandoned visit to the site. A bounce is when a user spends less than 15 seconds on the site, does not go beyond the 1st page and does not take any action. A good bounce rate is in the range of 20-35%.