If you've completed your research, you should be able to identify your weaknesses and areas of opportunity. Setting both quantitative and qualitative goals around the results you want to achieve will be essential. This Specific Database stage will help you establish a clear path, understand your marketing ROI, and redirect your tactics if you find some strategies work better than others. Goals must be achievable, but of course not too easy to achieve.
On the other hand, it's okay to achieve results but not even thinking about moving mountains. Here are some tips to keep in mind when developing goals into a marketing strategy: and set realistic goals Understand your year-to-date growth and achieve attainable but goals accordingly Tie your goals to the mission and overall vision of your business Don't get carried away. Choose no more than 2 main.