Essence of Marketing Management

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Mishu009
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Joined: Wed Mar 29, 2023 10:38 am

Essence of Marketing Management

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A marketing plan is a document or blueprint that describes the process of implementing or implementing an enterprise's marketing activities related to a specific marketing strategy. The plan must be complete, differentiated and detailed. It must also be coordinated with all other measures and activities of the enterprise. This allows you to constantly monitor the situation and adjust current goals. A systematic marketing plan integrates the various components of the plans, coordinates all activities that contribute to the achievement of marketing goals. Of great theoretical and practical importance is the science-based typology (classification) of plans, which is built depending on various criteria and characteristics.

It should be noted that in the scientific works of domestic researchers in the environment there is no unified approach to the composition of the main stages of marketing planning and the sequence of whatsapp mobile number list their implementation. Most often, the planning process is divided into six main stages, presented in Figure 1. Stages of developing a marketing plan Figure 1 - The main stages of developing a marketing plan At the first stage, it is necessary to apply a set of marketing research methods to determine the current state of the enterprise. In particular, it is necessary to determine who the main competitors are.

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To do this, it is necessary to study and analyze market opportunities, select suitable target markets, develop an effective marketing mix and successfully manage it. How to develop a marketing plan The plan can be considered as a model of behavior (current and future) of the organization, as a system of measures aimed at achieving the goals set by management, their content, resource availability, volumes, methods, sequence and deadlines.
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