Youtube Starts Testing Audio Campaigns to Reach Listeners

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rinky177
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Joined: Sat Jan 21, 2023 4:26 am

Youtube Starts Testing Audio Campaigns to Reach Listeners

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A novelty for users and brands that advertise on YouTube ! The video platform has started testing audio ad units to reach users who use the platform to listen to music and podcasts. At first glance, the presence of audio ads on a website specializing in video may seem strange. However, YouTube emphasizes that users are consuming more audio-centric content . Learn more about this news in this post by DGAZ Marketing – The certified Google Ads agency ! What will YouTube audio campaigns look like? The audio campaigns prepared by the platform are composed of a static image or simple animation being displayed on the screen, while the narration occurs in parallel.

After months of alpha testing, YouTube found that over 75% of the audio campaigns it measured generated a significant increase in brand awareness. Audio ads are now in beta and available for auction on Google Ads and Display & Video 360 on a CPM basis . Audio Ad Reach vs Target Audience YouTube is selling executive list advertisers primarily on audio campaigns, emphasizing the potential to reach music listeners . Also, according to YouTube, music video streaming is on the rise. To prove this statement, the platform carried out a study, in which 50% of logged in users who consume music content per day consume more than 10 minutes of music content.

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Searches for artists, bands and songs dominate YouTube 's top searches list this year – 57 of the top 100 searches are music-related. In addition, platforms such as Youtube Music encourage the consumption of audio content. Tuning in with audiences, YouTube will also feature dynamic music lineups , grouping popular genres and interests such as fitness or K-pop into dedicated channels so brands can reach like-minded consumer groups. Thus providing a new segmentation of audio ads for google ads. So, did you like the news? Stay on top of SEO, Google Ads and social media trends by accessing the DGAZ blog! Here you will find several articles selected.
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