Topic Forum

If no one clicks, you don't pay. On most advertising platforms, you choose who to target your ad with and how much you're willing to pay for each click. The ad platform then presents your ad to relevant audiences who are likely to click. Ecommerce PPC is all about getting your store or products in f...

So, this is what I decided to investigate. A quick look at the keyword “back to school” in our Amazon Keyword Analysis tool shows huge month-over-month growth. Clearly, related searches like "back to school supplies" and "back to school shirts" are also up. Back to school keyword...

When I looked at the keyword "bulk" on Similarweb Shopper Intelligence's Keyword Analysis tool, there was a phenomenal increase in school-related products sold in bulk. From month to month, Moda West %, jaw-dropping. One of the reasons this piece pack is such a hit may be that groups of pa...

Inflation is the culprit The NRF found that the absolute price of school necessities has increased year over year. Back to school year inflation. Given the rising prices, it makes sense for families to spend more on school shopping because what choice is there? Children's school essentials are a mus...

Tip: Rinse and repeat again and again Like all best practices in the digital world, social media sometimes requires trial and error. You need to keep testing, trying, and sometimes failing so you can optimize for success. A/B test your social posts until you find the right equation. Track performanc...

I'm talking about chatbots, artificial intelligence, QR codes, etc. What do all these tools have in common? Simplicity and ease—two trends that will continue to emerge in the post-pandemic reality. % of customers say user experience is as important as the service or product a company sells. Customer...

Consumers can see products they like, learn how to style them, add them to cart and checkout without ever leaving a specific Instagram, TIkTok or Facebook page. It's ease and convenience at its best -- two consumer preferences created by the pandemic that will stick around for a long time. If you th...

What are the benefits of being an affiliate marketer? Individual affiliate marketers are their bosses. They are not committed to any one company or product. Affiliates promote other people's products and receive compensation when they are successful. They do not deal with production, packaging and l...

Competitor Affiliates screenshot with traffic share Note the color bar. Each color represents a different site the affiliate marketer is sending traffic to, so you can see at a glance who gets more, less or nothing. Tip : Constantly tweak and optimize your affiliate marketing strategy. Why are you d...

This means viewers need to trust affiliates and see them as an authority. When choosing the right affiliate to work with, understand how engaged your audience is with a particular affiliate and compare it to competitors as part of the qualification process. how can you do this One way is to check af...