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Some video types can be created easily and cost-effectively and still be of high quality. For example, tech brands are using animated explainer videos in their video marketing campaigns rather than investing in extensive video shoots. If you decide to shoot real-life video, invest in equipment that ...

Make sure to offer something insightful for your target audience. Viewers need to feel that they got something out of watching your video. So, you need to satisfy their thirst for knowledge, inspiration, hope, or whatever drives them to watch your videos. Take this successful Android marketing video...

Use our Your Tube Keyword Generator and Keyword Research Tool to simplify this process. Screenshot of Similarweb YouTube Keyword Generator results for "purses. Discover other keywords your audience uses to find the type of content you offer in your marketing video campaigns. Make sure to use SE...

Your video campaign needs to provide this. Do your research and use data Researching your audience and market requires reliable data. You have neither the time nor the resources to implement all the guesswork-based ideas for a great campaign. Like all other marketing campaigns, video campaign planni...

This makes video marketing campaigns more impactful than other major visual advertising formats. Another reason is that the production of video marketing campaigns has been simplified .No special equipment is required, and the technology is easier to use and compatible. Most smartphones have cameras...

Optimizing your eCommerce PPC campaign may include changing your ad copy, updating your landing pages, researching new PPC keywords, adding or removing keywords to target, and adjusting your bids. To get the most out of your PPC campaigns, you need constant tracking and optimization. You should set ...

There are potentially thousands of websites targeting this keyword, which means high competition and high CPCs. Instead of focusing your strategy on "bikes," aim for "safe kids bikes" or "kids mountain bikes." Pro tip: Similarweb can help you find long-tail keywords rel...

You can analyze engagement metrics, traffic sources, and metrics related to different marketing channels. How to benchmark with Similarweb. Find Your Top Performing Keywords To find your target keywords, we always recommend sticking to what you know: your SEO strategy. Although your SEO keywords and...

If you want to compete with them and gain market share, you have to run your own ads. Pro tip: PPC is the best way to get your eCommerce site to the top of the SERPs and the loot aka traffic hoarding that comes with it. Get Optimization Data Data from PPC campaigns is a very powerful tool that allow...

PPC SERP Ads Pro Tip Each ad platform has its own ad standards. You'll design your PPC ads based on the placements that best suit your target audience. Positioning for the next step? Deciding who you want to see your PPC ads is known as developing your targeting strategy. You can target specific key...