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Here is another of our great interviews from Marketo’s “Ask the CMO: Lessons Learned” series with Mashable. This week, Mashable sat down with David Roman, CMO of Lenovo. I loved reading Bulgaria Phone Number this one because he hits on one of the biggest themes in marketing: change. Over the past fe...

For years Avis struggled to make money as a distant number two Bosnia and Herzegovina Phone Number behind Hertz. But in 1962, Avis launched a brilliant marketing campaign with an assist from the ad agency Doyle Dane Bernbach and shook up the car rental market with the now iconic “We try harder” tagl...

Marketers often believe that investing in analytics and digital marketing tools fully prepares them to compete in a data-driven world. These tools are built to quickly and simply help Bolivia Phone Number marketers translate data into actionable metrics. But in reality, that’s just half the battle. ...

We live in the age of the unicorn. No, not the mythical Benin Phone Number single-horned creature, but the age of the rapidly growing private company that is disrupting the status quo and receiving ‘billion-dollar’ valuations as their reward. While many have come to associate this new catch phrase w...

Wow, our latest Mashable “Ask the CMO” conversation with Slack’s Belize Phone Number Bill Macaitis is an absolute barn-burner. This rich interview echoes so many themes that I have been talking and hearing about from other marketers. First off, it’s clear that Bill believes in the shift to engagemen...

Marketing Stack Components: Social Listening/Automation, Sales Belarus Phone Number Communication Platform, Sales Automation, Marketing Automation, CRM, Publishing Platform, Analytics Number One Reason for Choosing Marketing Automation: To keep up with the demands of salesforce automation and an inc...

I’ve been talking to a lot of CMOs about how they drive growth Bahrain Phone Number in this marketing first world. We at Marketo are obsessed with the idea we are helping marketers drive growth in their organizations, which is why I particularly loved our latest piece with Mashable and Barbara Messi...

These days, it’s like I blink and six months are gone. That’s certainly Bahamas Phone Number how it felt for me this year—2015 was a whirlwind. Every year around this time, I like to sit down and reflect on the last 12 months, not only to remember that they actually happened, but to think about what...

The marketing world has undergone a dramatic shift: Azerbaijan Phone Number digital now touches nearly every customer interaction. Marketing has become a technology-powered discipline, with the two areas so interwoven that chief marketing officers are projected to spend more on technology than chief...

We’ve reached the last installment of our “Ask the CMO: Lessons Learned” series with Mashable. What an incredible collection of reflections and insights from so many accomplished Austria Phone Number CMOs! For the final post, I had the honor of sitting down with Mashable to reflect on my own lessons...